SPRING BROOK MARINE GROUP CELEBRATES GRAND OPENING OF WEST MICHIGAN LOCATION AT ADELAIDE POINTE
Spring Brook Marine Group’s New Muskegon Location Brings Premium Boating Services to West Michigan
Muskegon, Michigan – February 1st, 2025 – Spring Brook Marine Group is proud to announce the grand opening of its newest location at Adelaide Pointe in Muskegon, Michigan. This exciting expansion positions Spring Brook Marine Group as a central hub for the vibrant West Michigan boating community.
The new location will be led by Adam Lamb, an experienced yacht broker and industry veteran as Sales Operations Director and Lee Oppenhuizen, a 200 Ton Master Captain, as a Sales Consultant.
Lamb brings over two decades of expertise in boat sales and a deep connection to the Great Lakes boating lifestyle.
“My career in the boating industry started right here in West Michigan, and I’m thrilled to return to my roots,” said Lamb.
Lamb is a 20+ year industry veteran. His career in the boating industry began in 1998, when he worked as a dock hand at the Ludington Municipal Marina. This early experience instilled in him a deep appreciation for the boating lifestyle and the sense of community it fosters.
By June 2000, Lamb transitioned into boat sales, specializing in both new and brokerage boats. Lamb worked as one of the lead salesmen for Skipper Buds, then later started his own business, Ludington Yacht Sales, which he has owned and operated for years. Over the past two decades, he has dedicated himself to helping clients navigate the exciting process of boat ownership.
His passion for boating—particularly on the Great Lakes, with a strong connection to Lake Michigan—has been the driving force behind his commitment to delivering a positive, personal, and memorable experience for every client.
Lamb’s familiarity with West Michigan’s boating culture and Lake Michigan waterways enables him to connect authentically with local clients. Throughout his career, he has focused on building trust and delivering personalized service, ensuring every client feels valued and supported throughout their journey. His expertise in showcasing boats through modern marketing strategies further positions him to contribute significantly to the success of the new location.
“Spring Brook’s dedication to providing outstanding customer experiences and premium brands makes this opportunity even more exciting. Muskegon’s strategic location and growing reputation as a boating destination create the perfect setting for us to serve boaters of all levels” noted Lamb.
Lee Oppenhuizen, a Holland, Michigan native, built his passion and expertise in boating through summers at local marinas and yacht clubs. Oppenhuizen is now a seasoned 200-ton master captain with years of experience commanding yachts over 100 feet. He brings significant knowledge of yachts that translate into his skill-set as a yacht broker.
With extensive experience in luxury yachting, clients can trust Oppenhuizen to listen to their needs and provide unforgettable experiences, backed by his comprehensive knowledge of boats, both large and small. His expertise is a valuable asset that he leverages to deliver outstanding results.
“The true reward for me lies in problem-solving and tailoring deals to meet my clients needs and desires. At Spring Brook Marine Group, we don’t just sell yachts; we craft unforgettable experiences, and it all begins with our sales team,” says Oppenhuizen.
Engaging with the local community and West Michigan region is essential to strengthening Spring Brook's reputation. Oppenhuizen is committed to ensuring the West Michigan location prioritizes exceptional customer service, interactive events, demo days, and maintains an open-door policy.
The boating communities in West Michigan are close-knit, and the lakeshore is simply breathtaking. Beyond Michigan’s pristine lakeshore, our new location is in collaboration with Adelaide Pointe, which is set to revolutionize the boating industry in the region. With in/out service, fuel, transient slips for all boat sizes, an onsite brewery/restaurant, boaters facilities, ship store, event spaces, condos, a future hotel, and now Spring Brook Marine group’s newest location, Adelaide Pointe offers something for everyone.
Our expansive 7,000 square foot showroom is designed to attract clients, host events, and showcase the finest luxury yachts on the market. As we continue to establish ourselves as a household name in this state, Spring Brook West Michigan will become synonymous with luxury, quality, destination boating, and exceptional service.
Conveniently situated in the heart of all major Lake Michigan boating hubs, this new location will serve as a central point, attracting all types of boaters with our industry-leading yachts, state-of-the-art marina, top-tier hospitality, and shared passion for the water. The value this location will bring to Great Lakes boaters is immeasurable. We’ve set our standards high and aim to exceed them. We look forward to providing the best possible purchasing experience at this new premier location – Adelaide Pointe.
From assisting first-time buyers navigating their options to seasoned boaters upgrading to larger vessels, we will provide personalized service that reflects our decades of expertise. Spring Brook Marine Group is well-positioned to help boaters of all experience levels make the most of their time on the water in West Michigan.
The grand opening in Spring will feature an opening event, including boats on display, refreshments, light bites, and live music. It’s an opportunity for the community to explore the new facility and meet the team behind Spring Brook Marine Group’s latest milestone.
For more information about Spring Brook West Michigan, visit ww.adelaidepointe.com or contact sales@springbrookmarine.com for any questions.
www.springbrookmarine.com